Discovery Bay Games is marketing Grateful Dead-Opoly, available in stores and online in time for the 2009 Holiday shopping season. The board game was created by music industry veteran and longtime Grateful Dead associate Debbie Gold, with artwork by comic book illustrator Timothy Truman. Bob Weir, founding member of the Grateful Dead, and legendary roadie Steve Parish also contributed to the development of Grateful Dead-Opoly. Truman's artwork brings the game alive with the look and spirit of classic Dead album and poster art. Game play is like touring with the band.

Each game comes with a VIP Pass and tokens that include a guitar, drum, amp, a tour bus and even Bob Weir's dog, Otis. Players circle the board, attempting to acquire album-themed properties. Along the way, they might catch a show at Winterland, hang in the Parking Lot or even get thrown off the bus. "In an age where everything is online and plugged in, board games are becoming ever more popular, allowing friends and family an enjoyable, affordable way to relax at home," said Craig Olson, CEO of Discovery Bay Games. "A one-of-a-kind game like this with a huge, devoted fan base should be a big seller." Yeah, but would Jerry have talked like this?

Grateful Dead-opolyT (2-6 players, ages 8+) is now available for $34.95 at Barnes & Noble Booksellers nationwide and online at Barnes & Noble.com (www.bn.com).