This
article ran in the December 2004 issue of PlaybackSTL,
written by Jeremy Segel-Moss of
the Bottoms Up Blues
Gang.
STLBlues.net is one of those think globally act locally kind of
ideas that actually work. And Dave Beardsley, publisher, is one
of those guys that takes a hobby and turns it into a grassroots-community-based-music-focused-project
that is an immediate success.
Not
to go overboard on the back-patting, but truth is, there are
no other sources on or off line that have such a collection
of reviews, musicians support, interviews, schedules, venues,
or festival information that STLBlues does.
The
journey of STLBlues.net started in 1993 when Beardsley, a career
Fire Department Paramedic, was asked to help at the St. Louis
Blues Heritage Festival. He pulled together some of his “blues
lovin' friends in the medical field” and soon had plenty
of volunteer doctors, nurses and paramedics to help out. (The
scheduled Red Cross volunteers had to pull out, to help with
the floods of 1993)
“I
met lots of the local bands along the way, and also the organizers
of the Festival at that time - the St. Louis Blues Society!
As I delved more deeply into the Blues, my appreciation for
this musical artform kept growing. Gradually my involvement
in the Blues led to 5 years as a writer for the Bluesletter,
the magazine of the St. Louis Blues Society, and as a Board
member for the 1997 St. Louis Blues Heritage Festival,”
said Beardsley.
When
Beardsley launched the site in 2000, there was no plan to speak
of. The site was a hobby. As he started collecting the information
he also listened to what the fans, the artists, record labels
and venues suggested. The ability to hear what people want has
become the attribute that has unexpectedly created a successful
site.
“When
we started STLBlues, I was told that a regional Blues site was
a recipe for failure, that we needed a National focus! We’ve
proven that St. Louis has its own story to tell, and that millions
want to know about it!” said Beardsley.
There
must be some truth to it since they started with 7 pages and
are now well over 600. Not to mention the site is quickly closing
in on 4 million hits a year. (We had
4 million+ hits in 2004)
“There’s
a very powerful online Blues Community! With the Internet as
the ‘great equalizer’, more artists are realizing
the old press kit have given way to the ‘Electronic Press
Kit’, which is nothing more than having all your promotion
a ‘click away’ from record labels, festival and
club promoters! I believe [STLBlues] gets the St. Louis Blues
scene the long-overdue exposure it deserves,” said Beardsley.
STLBlues.net
is continually changing. Adding to its interviews with all types
of local blues musicians, venues, CD and show reviews, history
of St. Louis and its music. STLBlues.net has also partnered
with Vintage Vinyl to make local blues CDs available to the
world. Along those lines, Beardsley also has the musicians in
mind. In a time where bands are paying to having their online
presence felt, Beardsley puts every local band up for free.
“I
feature local bands for free, because most artists do it out
of love, not for money. I think if I charged to promote it would
prohibit the entire goal, which is to promote the artists. The
best payoff for me is when a band comes up and says that someone
heard about them on STLBlues, or they landed a gig. That’s
the real payoff,” said Beardsley.
Editors note - STLBlues owes a huge
thanks to the Street Teamers, we
couldn't do it without them!
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