The Allman Brothers Band will receive the prestigious Legend Of Live award at the 2008 Billboard Touring Awards, set for November 20 at the Roosevelt Hotel in New York.

The Legend Of Live award recognizes a touring professional who has had a significant and lasting impact on the concert industry. Previous Legend Of Live award winners include Rolling Stones promoter Michael Cohl (2004), Cellar Door Concerts founder Jack Boyle (2005), Sir Elton John (2006), and pioneering agent Frank Barsalona (2007).

The awards reception, which honors the top-performing tours, artists, companies, and venues in the world based on Billboard Boxscore charts, caps the fifth annual Billboard Touring Conference November 19-20.

The Allman Brothers Band has rocked the house for four decades, 'hittin' the note' for veteran fans and converting new generations year after year," says Ray Waddell, Billboard's executive director of content and programming, touring and live entertainment. "They're an American institution and concert icons, and Billboard is thrilled to honor them as this year's Legend Of Live."

On the cusp of their 40th anniversary in 2009, the Allman Brothers Band has long been one of the most compelling and popular live bands in the world.

The Rock & Roll Hall of Famers formed in 1969, and continue to tour regularly to packed houses and massive festivals. The group is made up of founding members Gregg Allman, Butch Trucks and Jaimoe, along with longtime members Warren Haynes, Marc Quinones, Oteil Burbridge, and Derek Trucks.