a band needs a website!
Today the internet rules, and if you're not actively
promoting your band with it, you're missing a huge promotional
aspect. Are you already doing the traditional press kit, where
you spend lots of time and money preparing & mailing out
demos, promo photos, all the essentials? There's another way....promote
for a web site
• Take your work directly to the public
Develop an online fan base, using an email newsletter
You can find new fans
It puts you in charge of distribution and promotion
It gives you credibility. Sure, you might want to open a MySpace
site, but DON'T rely just on a 3rd party site where you're
just one of millions! Create your own online identity....yourband.com,
and then people can find you much easier if they do a Google.
It's easy for fans to Google or YAHOO! to find you, but we
recommend you DON'T get a Tripod or Geocities site just because
they're free! You get what you pay for. They're only free
because they tend to flood your site visitor with those annoying
pop-up ads. Plus, if someone Google's for you, those free
sites don't work near as good. you. Basic website rule - don't
annoy your site visitors, make their visit an enjoyable visit.
Reduce or eliminate postage and other costs when sending demos
to talent buyers, just email them and send your web link!
Here are examples of necessary website elements for
Venues - All venues you regularly play, include addresses
& contact info
Pull Quotes - Best lines from reviews citing publication
Include components of an EPK - Electronic Press Kits
can include the following: Band bio | Press Photo | Discography
| Audio (you need to decide if you are going to have the full
song or samples) | Contact Info | Calendar (Tour dates &
venues) | Contact & Booking (e-mail, Phone, Booking Agent,
Manager) Audio - make sure the site
user has pause/stop/start music controls
Mailing list/Subscribe - Put this link right on your
home page. Then you can let them know where you're playing,
new releases, etc.
Make your CD's available for sale - Using a PayPal
account is an easy way to integrate ecommerce into your website,
and costs you NOTHING out-of-pocket to set one up!
Add a links page to your site! Use it wisely to trade
links with other sites that complement what you do. In your
case that would be EVERY venue that you perform at, every
studio you record at, local fan sites, etc. By seeing all
these sites pointing at yours, Google and YAHOO! will think
your site really rocks, and rank you higher in a search!
do you promote your website?
everyone there's a contest at your site,
and give away posters, an mp3, or let them win that prestigous
backstage credential for your next big gig. Well worth it for
a strong fan base. And it can be a great promo tool to draw
people into signing up for your email newsletter. Don't think
for a second that just because it's built, that "they will
Hype your band. Tell your fans about
all the band news. Who's reviewed your latest CD? Post rave
testimonies by your fans. Be the king (or queen) of self-promotion!
a blog is the current craze, which allows fans to post their
comments, and rave about your band. Fans love being able to
interact with their favorite bands, so give them a way to
need 1 person in your band that is computer/internet savvy,
and can reply to emails, manage the newsletter, monitor your
blog, promote your band by sending out your website to potential
venues, create your MYSpace site, etc.
SHOW - work the crowd with a clipboard, and gather email addresses
of fans! This list should always be growing, and then so will
your fan base!
do you get fans to visit your web site?
Okay, sure you can announce it onstage in a noisy
club atmosphere, with alcohol bing served, no doubt. But do
you think they'll really hear you, or remember?
a really easy, simple solution? Create your own rubber stamp
at a Kinko’s or Office Depot. Then at your next show,
ask the club or door person to use your stamp to stamp everyone’s
hands as they come into the club. They'll spend 15 minutes
scrubbing it off the next morning, so they won't likely forget
STLBlues, music promotion is what we do 24/7. Join our calendar
to get the most out of your STLBlues presence.
We'll be glad to help you develop your own site that helps
you promote your band, and give you the web
exposure that only STLBlues can give! We've helped artists
develop their own websites along the way. Names you may know,
such as JR
noiZ, the Soulard
Blues band, Billy
Bottoms Up Blues Gang, Harry
Curran, and more!
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